Updated July 11, 2013
Information We Collect
► Creating a Profile and Using the Site
We collect and store information that you voluntarily provide to us as well as data related to your Site visit and usage. Some of the features on the Sites permit you to create a user profile by selecting a username and password and answering a security question (collectively, your “User Profile Information”). Your User Profile Information and certain other information associated with your User Profile, including, without limitation, your purchase history (see “Making Purchases Online” below), will be stored on our servers. You can request that this information be deleted at any time by contacting us at firstname.lastname@example.org. We may require you to provide certain information to verify that it is you making the request.
This Policy does not apply to any personally identifiable information you may disclose publicly in user forums (such as chat rooms, message boards and similar web pages). We are not responsible for the actions of any third parties who collect any information users may disclose in user forums or other public areas of the Sites.
► Making Purchases Online
Many of the Sites permit you to make purchases online, such as Day Passes or Season Passes to our parks or Fast Lane Passes. In connection with your purchase, we collect and store certain information. First, in order to identify you, we ask that you provide your name, gender, date of birth, address, email and phone number. We also provide you with an opportunity to opt into receiving our newsletter (described in further detail in the section immediately following this one) or text message updates. When you make a purchase through our online store, we use a third-party credit card processor to process your credit card purchases (see “Third-Party Payment Processors” below).
Please note that in connection with the purchase of Season Passes, we require that certain personally identifiable information be provided about each individual who will be receiving a Season Pass. If you are purchasing a Season Pass for a child under the age of 13 you must either be that child’s parent or guardian, or have the permission of that child’s parent or guardian, to supply the required information.
► Signing Up For Our Newsletter
Many of our Sites provide you with an opportunity to sign up to receive updates through our newsletter. When you sign up for a newsletter, we will ask for certain personally identifiable information, such as your name, email address, phone number, date of birth, gender and street address. This information is stored by us and used to send you our newsletter. We may also use the information to contact you about other activities, events or products that we believe you may be interested in. You can opt out of receiving our newsletters at any time by clicking the “unsubscribe” link that is included in every email.
► Booking Accommodations
Certain of the Sites allow you to book accommodations at one of our hotels or resorts. To complete your reservation, we require you to provide certain information, including your, name, phone number, email address, street address and Billing Information (your “Reservation Data”). If you pay for your accommodations online or use a credit card to pay in person, we use a third-party credit card processor to process the credit card transaction (see “Third-Party Payment Processors” below). We store your Reservation Data, along with records of your communications with us and a history of your visits, in encrypted fashion on our servers. In addition, we maintain printed guest folios that include your Reservation Data, stay history and record of correspondence for a period of seven (7) years.
► Contests and Promotions
How We Use Your Information
In addition to the uses described above, we use collected information to make available and to improve our high standard of reliable services. We use such information to:
respond to inquiries or service requests and monitor such responses
provide information about and market our products or services
manage the Sites and assess their usage and usage of the services we provide
Disclosure of Information
We do not sell or rent personally identifiable information to third parties who are not affiliates of the Company. We share information with companies that provide public relations and marketing services for us and, from time to time, with other companies who provide information about available products or services that you may be interested in. We use non-personal information that does not permit direct association with you, or non-identifiable aggregate information about our users for our business purposes and to provide the services available through the Sites.
We disclose information that we believe is appropriate to cooperate in investigations of fraud or other illegal or inappropriate activity or in response to a subpoena or other legal process. For example, this means that if we conduct a fraud investigation and conclude that one side has engaged in deceptive practices, we can give that person or entity’s contact information to victims who request it. If a subpoena seeks information about you, we’ll make reasonable business efforts to contact you before providing information to the party that requests it, but we cannot guarantee that we will be able to do so.
We may disclose information to your agent or legal representative (such as the holder of a power of attorney that you grant, or a guardian appointed for you). As with any other business, it is possible that in the future we could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by us, including customer account information, but would continue to be bound by this Policy unless and until it is amended.
Third-Party Payment Processors
Choice and Opt-Out
We provide you the opportunity to “opt-out” of having your personally identifiable information used for certain purposes when we ask for this information. For example, if you do not wish to receive marketing material from us, you can indicate your preference in the Site’s options area.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each communication.
The security of the User Profile you create on any Site relies on your protection of your User Profile Information. You are responsible for maintaining the security of your User Profile Information, including your password and for any and all activities that occur under your account. You may not share your password with anyone. We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on the Site.
Any email or other communication purporting to be from one of our Sites requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by emailing email@example.com. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and selecting “My Profile” to change your password and security settings and report it immediately by emailing firstname.lastname@example.org.
You may review, correct, update or change your personally identifiable information on your account profile, including your User Profile Information, at any time. If you are unable to edit your personally identifiable information by logging into your account please contact us for assistance.
Links and Redirection to Third Party Sites
We recognize the need to provide particular privacy protections with respect to personal information that may be collected from children on our Sites. We do not knowingly collect personal information from children in connection with the features of our Sites without the consent of a parent or guardian. We request that all visitors under 13 to our Sites not disclose or provide any personally identifiable information. Upon notification that a child under 13 has provided us with personally identifiable information, we will delete the child’s personally identifiable information from our records.
Effective Date; Policy Changes
Each time you use a Site, the current version of the Policy will apply. When you use any Site, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version. Our business changes frequently and this Policy is subject to change from time to time. Unless stated otherwise, our current Policy applies to all information that we have about you. We will not materially change our policies and practices to make them less protective of your privacy without the consent of affected customers.
This Policy is governed by the laws of the State of Ohio, U.S.A. without giving effect to any principles of conflict of law.
Notice to California Residents
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by the Company to third parties for the third parties’ direct marketing purposes. With respect to these entities, this Policy applies only to their activities within the State of California. To make such a request, please send an email to email@example.com. or write us:
Cedar Fair Entertainment Company
One Cedar Point Drive
Sandusky, Ohio 44870
To contact us with your questions or comments regarding this Policy or the information collection and dissemination practices of this Site, please email us at Marketing@cedarfair.com.
All trademarks, service marks, and other proprietary materials herein are the property of Cedar Fair, L.P. and their respective owners. All rights reserved.