Skip to Main Content

Kings Island

Skip to Next Section

40 years ago today, The Beast was named

Don Helbig

Area Manager, Digital Marketing - Kings Island

Twitter: @DonHelbig

On this day 40 years ago (Feb. 6, 1979), the world’s longest wooden roller coaster was named The Beast.

During the two years between planning and constructing the ride, Kings Island officials tossed around many name ideas, but nothing stuck. After hearing construction workers refer to building the coaster as a “beast of a project,” Kings Island’s public relations manager at the time, Ruth Voss, approached park executives with the idea to name the ride The Beast.

Everyone thinks of a beast as a large, frightening, unusual animal. That description certainly fit the ride. It accurately conveyed the image of the awesome physical characteristics of the 7,359-foot long coaster and its unique use of the rugged, wooded, previously raw and undeveloped forest.

To see what avid roller coaster riders thought of the name, Kings Island conducted interviews with members of five special groups. They included males and females in their early teens, late teens and early twenties. All had visited Kings Island during the previous two seasons in 1977 and 1978 and had ridden the Racer.

The group felt the name conjured up impressions of wildness, fright, challenge and power. Some of the responses included:

“Something that’s out in the woods and kind of sitting there and terrifying.”

“That name would really make me want to get on it.”

“It says, ‘This isn’t going to be cotton candy and snow cones; this is going to be something special.’”

The iconic logo for The Beast was created by a national advertising firm, Lawler Ballard Little, and later that year won a creative design award from the prestigious New York Advertising Club.

Since its debut in 1979, The Beast has given more than 54 million rides, the third-most in park history behind the Racer (105 million) and K.I. & Miami Valley Railroad (56 million). Its record year was 1980, when 2.1 million rides were given.

The Kings Island blog will serve as the hub for all Beast 40th Anniversary news and content. Fans of the ride will be encouraged to visit the blog and share stories of their favorite Beast memories. Other blog features during the season will include a timeline detailing significant moments in the ride’s history, interviews, fun facts, behind-the-scenes meet-up opportunities and more.

 

Share This

Don Helbig

Area Manager, Digital Marketing - Kings Island

Twitter: @DonHelbig

Post a Comment

Skip to Next Section

Kings Island honored with Golden Ticket Awards for Best New Ride and Best Kids’ Area

Amusement Today’s 20th annual Golden Ticket Awards, honoring the best of the best amusement and theme parks around the world have to offer, took place September 9 at Lake Compounce in Bristol, Connecticut, with Kings Island taking home two awards and placing in the top 10 in two other categories.
Read More

The Beast's best gal

Throughout the history of Kings Island, there have been many incredible individuals working hard behind the scenes to create its magic. However, one particular person’s light shines so bright that even 20 years after her passing, she is still revered and loved by those whose lives she touched.
Read More

Kings Island celebrates end of summer with Dollar Days

The end of summer is just around the corner, but there’s still time to visit Kings Island and take advantage of Dollar Days over Labor Day weekend Saturday (September 2) through Monday (September 4). Several items will be sold for only $1, including LaRosa’s pizza slices, hot dogs, blue ice cream, popcorn, chocolate dipped Oreos and pretzel rods, and fountain soft drinks.
Read More

Last splash of summer

The transition from the fun and freedom of summer break to the school year can be a tough one, especially when the summer sun is still shining outside the classroom window. Don’t stress, because you still have time to enjoy action packed days at Kings Island and Soak City Waterpark.
Read More

Evel Knievel's record-breaking jump

Spurred by the desire for more national exposure, Kings Island’s most attention-grabbing moment (thus far) occurred when, on Saturday October 25, 1975, Daredevil “Evel” Knievel set a world record by successfully jumping 14 Greyhound buses at the park. To say the jump at Kings Island was monumental would be an understatement. It would be Evel’s final world record attempt and his most successful jump.
Read More

Bengals quarterback Andy Dalton and wife Jordan host 'King For A Day' event at Kings Island

Cincinnati Bengals Pro Bowl quarterback Andy Dalton and his wife, Jordan, hosted 40 families for the Andy and Jordan Dalton Foundation's fourth annual "King for a Day" community outreach program at Kings Island on Sunday, August 20. "King for a Day" is one of five programs initiated by the Andy and Jordan Dalton Foundation.
Read More

Quiz: How well do you know The Beast?

The Beast opened to rave reviews April 14, 1979 and still stands today as the world’s longest wooden roller coaster. How well do you know this world-renown attraction? Test your knowledge for a chance to win park tickets and a behind-the-scenes tour of the ride.
Read More

Thrown for a loop

Can you imagine Kings Island without its huge collection of world-class coasters? Can you imagine going to the park and there not being any “upside-down” rides? Well, for the first five seasons of operation from 1972-1976, that was the case. 
Read More

Lions and tigers and baboons! Oh My! 

Perhaps the most unique attraction at Kings Island was the Safari Monorail. Lasting 20 seasons, the park’s immensely popular attraction gave millions of guests the chance to see wild animals up close. However this attraction was no zoo – here the humans were the ones enclosed while the animals roamed around.
Read More

It's not easy being green

When Kings Island opened in 1972, it was decided that landscaping would serve a large part in telling the park’s story. Dick Ammon (a renowned local landscaping expert responsible for works such as the Cincinnati Zoo, Coney Island, Indianapolis Museum of Art and Miami University) and Roy Rector (Kings Island’s first grounds superintendent) were responsible for leading a team that designed the landscape of Kings Island. The team chose to base their design on those of elaborate European Gardens.
Read More