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Ch-Ch-Changes!

Jarred Gerry

Area Manager, Events & Ticketing

What am I looking most forward to this year during WinterFest at Kings Island? Between the Blue Hot Chocolate, the Live Entertainment line-up and winter rides on two of my favorite coasters, how do I even begin to narrow it down?!

If only there was someone, or something, to help guide me through all of the unforgettable holiday experiences that WinterFest offers…

Cue the WinterFest Experience Guide!

If you visited Kings Island during WinterFest last year, you may have picked up a nifty, pocket-sized booklet that spoke to the countless activities, shows, shops, and specialty culinary creations that were available only during WinterFest. Well, I’ve got some good news and some bad news. The bad news is that we won’t have that booklet this year. The good news is that we will have a NEW version of that booklet this year, and in this blog post I will provide you with a brief overview of the process behind its creation.

Revising the WinterFest Experience Guide is a Beast of a project. It requires a close attention to detail, a plethora of information, and an unyielding resolve for tracking down the answers you need. Above all else, however, this process requires patience. There is so much that can change from one year to the next; it takes time to sort through and finalize all of the adjustments taking place across the entire Park. Because The WinterFest Experience Guide is the ultimate resource for both past and new visitors, it is essential that the information within it is as accurate as possible – otherwise, you might end up on the wrong side of Coney Elf Village (I’ve heard about those East Side Elves…).

The WinterFest Experience Guide includes specific details ranging from show times and venues, to dining options and merchandise offerings, therefore every single change needs to be noted so that we are providing you, our guest, will the tools you need to make the most of your visit. Luckily for me, I work with an incredible team of individuals – err, Elves – who could provide me with the many changes that will make this year’s WinterFest bigger and brighter than ever before.

(“How,” you ask? Well, this WinterFest you and your family can climb aboard a horse-drawn carriage in Tinsel Town, rent a cozy igloo in Jack Frost’s Igloo Village that includes an exclusive VIP experience, or enjoy holiday inspired barbecue favorites from Smokehouse Christmas. Those are just some of the improvements to WinterFest in 2018!)

So, what happens after all of the changes are compiled? Next up is the design phase, in which our talented graphic artists work their magic and begin the iterative process of laying out what the physical guidebook will look like. The artwork from 2017 provided a fantastic springboard in guiding the creative direction for the look and feel of the booklet for this year, but you’ll notice quite a few changes if you were to compare the two. For example, in the below image you can see that our “Rides & Attractions” section has been re-formatted so that all of the content fits on one page, and it now highlights two new rides joining the WinterFest portfolio!

Once the design is complete, the grammar and spelling will be proofed (over and over and over again), and the files will be sent to Elf Leadership (I made sure to CC Mr. C, of course) for one last look. With their approval, the very last step is sending the artwork to our printers.

When you visit the park during WinterFest this year, make sure you pick up a WinterFest Experience Guide. There are so many Elves who had a hand in ensuring the accuracy of each page so that you and your family can easily navigate across their ten Winter Wonderlands. Plus, it makes for a pretty cool souvenir! You might event start a collection of your own to see how WinterFest evolves over time! You never know what changes are coming.

Also, one last thing, if you do find a spelling error, blame it on Chef Major.

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Jarred Gerry

Area Manager, Events & Ticketing

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