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When The Happy Land of Hanna-Barbera opened with Kings Island in 1972, it featured several rides transferred from Coney Island

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Jinkeez, Yabba-Dabba-Doo and Zoinks!

John Keeter

Kings Island Blog Contributor

Did you know, Kings Island’s original kids area – “Hanna-Barbera Land” was originally supposed to be called “The Happy Kingdom of Hanna-Barbera?”

William Hanna and Joseph Barbera had been responsible for creating countless indelible cartoons in the 1950’s and ‘60’s. Their animation studios, Hanna-Barbera Productions, created “Scooby Doo”, “The Flintstones”, “Yogi Bear”, “The Jetsons” and many more. All of which were prime-time and Saturday morning television staples.

In 1966, Taft Broadcasting acquired Hanna-Barbera Productions for $12 million and they were looking for ways to capitalize. So when Gary Wachs (VP Cincinnati's Coney Island) approached them, it became apparent to Taft Executives that this would be a highly successful way to cross-promote the licensing. Taft agreed to partner and build Kings Island with the intent of using HB theming throughout the park. Once the purchase of Coney Island was secured in 1969, Taft immediately added costumed HB characters to the Coney Island midway (the “Banana Splits” even filmed their second season montage at Coney Island) and enlisted their team of designers (many of which had come from Disney’s Animation Studios) to help design a themed kids area for the new park.

When “The Happy Land of Hanna-Barbera” (the final name selected) opened with Kings Island in 1972, it featured several rides transferred from Coney Island, plus new rides themed to HB. The original rides included “Gulliver’s Rub-a-Dub” (a slow scenic boat ride), “Motormouse” (a revolving car ride), “Autocat” (a revolving motorcycle and car ride), “Kikky Kangaroo” (a revolving helicopter ride), “Funky Phantom” (a child-sized whip ride), “Winsome Witch’s Cauldrons” (a spinning teacup ride), “Marathon Turnpike” (a dual-track self-propelled car ride), “Squiddly Diddly” (a children’s sized turtle ride), a loading station for the Von Roll Swiss Skyride, the “Scooby Doo” (a family sized wooden coaster) and “The Enchanted Voyage” (a dark ride journey through the world of HB cartoons). In addition, the park featured HB characters in advertising, literature and most memorably as the icons for the park’s parking lot signs. It was a clever idea that developed into a very fond memory for many visitors. Guests could recall where they parked based on signage that specified a character (i.e. Boo Boo – Row 3). 

For the park’s second season, more theming elements and re-paints to rides help spiff up the area a bit. Props designed and created by HB studios - such as fiberglass characters and an animated snail in front of the “Enchanted Voyage” - helped improve upon the theming from the opening season.  Following 1973, “The Happy Land of Hanna-Barbera” actually remained relatively untouched for a decade with the exceptions being cosmetic changes to the façade of the “Enchanted Voyage”, the addition of “Boulder Bumpers” (a Flintstones-themed bumper car attraction added in 1978) and the re-theming of the “Scooby Doo” coaster to “The Beastie.”

But in 1982, (the 25th anniversary of Hanna-Barbera Studios and the 10th anniversary of Kings Island) the park spent $2.1 million to remodel and update. Re-branded “Hanna-Barbera Land”, the themed section increased its land space by 50 percent adding 20 new rides and participatory attractions.  Among the new features were: “Shaggy’s Silly Sticks (an elaborate climbing structure), “Fools House” (a walk-through fun house), “The Hanna Barbera Carousel (a merry-go-round featuring HB icons) and “Scooby Choo” (a miniature railroad). In addition, a brand-new interactive blue elephant fountain and “The Puppet Tree” (a marionette/puppet theater) were added.  Finally, the station for the Von Roll Swiss Skyride (which had been removed two years prior) was converted to the “Hanna-Barbera Shop.” Both William Hanna and Joseph Barbera attended the opening festivities of the “new” land on April 19, 1982 along with over 100 elementary-aged kids.

Just two years later, in 1984, the park entered into a $1 million licensing deal to bring the immensely popular “Smurfs” to the park. Poppa Smurf, Brainy Smurf and Smurfette began roaming the midway and the “Enchanted Voyage” was re-themed to “Smurf’s Enchanted Voyage.” However, the most significant “Smurfy” addition to Kings Island was not a ride at all. It was actually the renowned “Smurf” blue ice cream – a tasty blueberry flavored sweet that has become a staple of the park. It was a runaway hit and remains, to this very day, Kings Island’s most popular treat (although now simply called Blue Ice Cream). 

The Smurfs called Kings Island home through the 1991 season, but when their popularity dipped they were phased out. It was also at this time that the ever-popular “Enchanted Voyage” (still themed to Smurfs) bid farewell to Kings Island. A beloved original staple of the park, the ride was in desperate need of updating. Upon its closure, the attraction was modernized and converted to “Phantom Theater.” The park utilized part of the original “Voyage” show building and land to create the “Hanna-Barbera Theater” and install the “Scooby Zoom” coaster (currently named “Great Pumpkin Coaster").  “Dick Dastardly’s BiPlanes were also added and, after 20 years of service, Winnie Witch’s Cauldrons were retired and replaced with “Pixie and Dixie’s Swingset”. 

In 1998, Hanna-Barbera Land received its final facelift. The park bid farewell to the familiar rainbow entrance arch which had existed in various forms since the opening season and they repainted, relocated or re-named virtually every existing HB ride. Three new rides were added including “Yogi’s Sky Tours”, “Adam Ant Skyway” and “Scooby’s Ghoster Coaster.”  A first of its kind, “Scooby’s Ghoster Coaster" was a suspended single-rail coaster which featured an elevator lift that took bat-shaped cars (holding one adult and one child) on a flight over the area!

In 1995 a “Nickelodeon Splat City” themed area had been introduced at the park and took the location of the former HB Marathon (Sunshine) Turnpike ride.  This infiltration of immensely popular, and current television cartoon characters would eventually outshine the dated HB theme. Yogi, Fred Flintstone and Huckleberry Hound, still ingrained into adults who had grown up with them, were now seen as outdated and unpopular with new generations. In 2001, a Nickelodeon expansion would prompt more loss to the HB theming, and by 2006 the Hanna-Barbera theming would be discontinued and removed from the park altogether. Even the “Beastie” coaster would receive Nickelodeon branding. This signified a definitive end of an era for the park, Hanna-Barbera, and the guests that had enjoyed the kids' area for 32 years.

The Nickelodeon theming would only last for another four years. In 2010, the entire kids' area was re-imagined with the wholesome, and long popular “Peanuts” characters.  All kid’s area rides and attractions would receive new themes with names based on Charles Schulz’s characters “Charlie Brown”, “Snoopy”, “Linus”, “Lucy” and more.

If you ask anyone who visited Kings Island from 1972 until 2005, they probably will reminisce about Hanna-Barbera Land and its myriad of colorful cartoon theming and characters. It’s etched in the minds of so many that visited the park. But just as generations of kids grew and changed, Kings Island has consistently re-focused its kids' area to suit its audience. For that very reason, the park has been awarded “Best Kids' area” by the renowned Amusement Today Golden Ticket Awards for 16 consecutive years.

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John Keeter

Kings Island Blog Contributor

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