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Anybody got a comb?

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Wednesday, July 31st, 2013


Anybody got a comb?


We alerted the news media this morning that we will unveil plans for a new world record-breaking attraction Thursday, August 8 at 10:00pm in Action Zone. And how did we alert the media? By sending them a silver comb with hair in the mail.

The comb included an attachment with all the announcement details which prompted many in the media to ask if we had meant 10:00am – a more traditional time for news conferences – instead of 10:00pm. Nope! We’re making the announcement at night. While unconventional, a nighttime announcement ties in well with the theme.